When you look back on this year, will you say that your public speaking business was undergoing a boom or a bust? If you are like so many other speakers, this has been a trying year; one where the recession really took a bite out of the meetings marketplace and made speaking engagements difficult to find.

History shows us that it is in recessions when some really great foundations are laid upon which great businesses are built. With just a few small changes your public speaking business can be positioned for amazing profits and success.

The first one is that you’ll want to recognize that there are audiences for your unique message that exist all over the earth. And with the power of the Internet, you can reach them, build relationships with them and in time sell them on your books, audios, videos, seminars, etc. How exciting is that?

Next is that in the content world we live in, there are people who attend your presentation who will want to hear your message again or share it with friends. This means you have to record every talk you give so that you have it available. Some people would gladly buy the recording but perhaps a better strategy is to give it as a gift to anyone who will provide you with their email address. This allows you to stay in touch and market to them later.

A third thing to consider is that when you are attracting audiences who will most likely never hear you speak in person that you have a powerful Internet presence. Your website must be alive with fresh content. This means that you’ll want to be using online video, offer your thoughts and ideas through a blog and become good at using social media marketing to find interested prospects for your unique message.

In conclusion, you should know that even though there are fewer speaking engagements than you are used to there are actually more opportunities to find, attract and build relationships with people who are searching for information on your niche topic. This opens the door to a very profitable product based public speaking business, with less travel and more nights at home with loved ones.

Learn more about the future of thepublic speakingbusiness. Stop by Scott Dennison’s site where you can get my free report and some cool public speaking tips too!